The following steps describe a number of critical steps which need to be carefully considered to enable your property sale to be effective and timely... and your sale price maximised!

Initial Stage - Property Appraisal

• pre selling information arrives at your property  which includes DVD/video and information booklet;
• agents undertake a physical inspection of your property, measure the home, and note all relevant property details;
• agents discuss selling requirements/time frame for sale;
• formal written appraisal is completed and discussed in depth; and
• agents discuss method of sale and best marketing strategy

Second Stage - Selling

• marketing and advertising is agreed;
• agency agreement to sell documentation completed;
• property listing details are completed;
• copy of title and property keys are obtained;
• an open home schedule is prepared;
• PMM Sales team inspection is made;
• property presentation advice is offered about the best way to present your property; and
• your property's contract for sale is prepared.

Third Stage - Property Promotion

• professional photographs are taken of your property;
• an advertising copy and schedule are prepared for Friday's Real Estate Guide;
• request for property editorial is submitted to the newspaper;
• property signage is designed,  ordered and erected;
• current neighbourhood pamphlets are prepared and delivered;
• your property is listed on PMM Real Estate's two internet websites;
• your property features in our numerous high profile window displays;
• state-of-the-art attractive, colour brochures are prepared and distributed;
• appropriate database clients are informed that your property is for sale; and
• brochures are distributed to selected clients.
  

Fourth Stage - Property Buyer Inspections

• your stress and time are minimised to ensure only suitably qualified buyers inspect your property;
• the name and telephone number of every buyer who inspects your property is maintained;
• 24 hours' notice is given prior to inspections so you can lead a normal life while the sale is progressing;
• you are advised of results of all property inspections and all comments of buyers; and
• you are advised of all buyer feedback within 24 hours.

 Fifth Stage - Negotiating The Sale

• the best price and conditions for you on a contract of sale are negotiated;
• signing between parties is formalised;
• all property offers are presented to you within 24 hours of receipt;
• where appropriate, agents recommend contract countersigning; and
• agents check and assist with purchaser's finance, sale of property, building inspections, and other conditions where necessary

Sixth Stage - Contract of Sale

• once the terms of the contract are agreed, a security deposit is collected from the purchaser;
• copies of the contract are sent to both parties' solicitors;
• all conditions of the contract are followed up; and
• all parties are kept informed of progress.

Final Stage - Sold

• a sold sticker is placed on the property when the agreement is confirmed;
• all parties are notified when the property is sold;
• transfer of keys on settlement day is organised;
• sold signage is removed from your property; and new owners move in.

When you choose to sell your property with us, we will ask you to agree to a sole or exclusive agency for an agreed period of time.  We believe this is important as it will provide significant advantages in the overall marketing strategy for your property.

Best Price Total control is vital if we are to achieve a top price on your behalf.  You may believe that appointing more than one agent on the basis that the selling agent receives the whole fee will create action and a number of offers - it won't.  Agents are usually too busy attending to their clients that have appointed them exclusively - where they are sure to be paid when they sell! 

Sign Boards More than one Agent's 'For Sale' board cheapens the image of your property and can appear to convey that you are desperate to sell or may even create the image to potential buyers that your property is very difficult to sell.  Seeing several signboards may confuse buyers.

Professional Marketing Program Advertising must be part of an overall marketing plan if it is to be truly effective.  The value of the property can be psychologically depreciated in the mind of the prospective buyer if it is advertised by a number of agents.

Know Who You Are Dealing With All negotiations will be handled through our Office.  You will deal only with fully trained and experienced people who are authorised to act on your behalf.

Security Only one agent has a key to your property and you are informed of all inspections.  We respect your privacy and keep all business dealings confidential.

Buyer Confidence Buyers often get confused by two or more companies having one property for sale.  They like to know who they are dealing with and feel confident that their offer is going to be treated fairly.  Communication can often be confused between companies and offers may be missed as a result.

Exclusive Commitment Marketing your property is a business venture.  As a commercial practice, no agent can afford to invest the time and resources necessary to properly market your property unless in full control.  There's an old saying: 'One man, one job.  Two men, half a job'.  Appointing two agencies to sell your property is more likely to halve the effort than double the result.  Imagine you are a sales person in a sales team.  Would you work very hard to sell a property where you don't know whether you will be paid at the end or would you concentrate on your exclusive agencies?